Markus (2015) Maybe Not The King, But An Invaluable Subordinate

Abstract

Maybe Not The King, But An Invaluable Subordinate: A Commentary on Avison and Malaurent's Advocacy of 'Theory Light' IS Research

In this commentary, I first explain why I'm predisposed to agree with Avison and Malaurent's call for the publication of high-quality theory light qualitative IS research articles as a complement to theory-contributing papers. I then offer an additional rationale for theory light qualitative research: Theory light quantitative research (sometimes called big data research) is already a prominent feature of top IS journals. Third, I propose an alternative theory of the problem that Avison and Malaurent identified: Outcomes like trivial and uninteresting findings in qualitative IS research might result, not only from overemphasis on theory, but also from conflicting or overly narrow definitions of theory and theoretical contribution. Consequently, I propose an alternative (or complement) to Avison and Malarent's solution: I advocate qualitative IS research that develops theories of substantive human and societal and/or IT-related problems and theories of solutions to those problems.

Citation Lynne M. Markus (2015). Maybe Not The King, But An Invaluable Subordinate: A Commentary on Avison and Malaurent's Advocacy of 'Theory Light' IS Research. Journal of Information Technology, vol. 29, pp. 341–345. DOI

BibTex entry for this article:

BibTex entry for this article:

@article{markus2014maybe,
author = {Markus, Lynne M.},
doi = {10.1057/jit.2015.4},
isbn = {02683962},
issn = {14664437},
journal = {Journal of Information Technology},
pages = {341--345},
pmid = {1625293804},
title = {{Maybe Not The King, But An Invaluable Subordinate: A Commentary on Avison and Malaurent's Advocacy of 'Theory Light' IS Research}},
volume = {29},
year = {2015}
}

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