vom Brocke et al. (2011) Neuroscience in Design-Oriented Research: Exploring New Potentials

Design-oriented research has evolved as a major research paradigm in the academic discipline of information systems (IS) aiming at the design of innovative and useful IT artifacts such as methods, models, constructs, and in- stantiations. With the concept of “user-perception” at the core of this approach, it appears promising to explore the potentials of neuroscience in design-oriented research that allow for measuring physiological effects of people interfering with artifacts. In this paper, we discuss fields of application concerning both the design and evaluation of artifacts. However, we also argue that neuroscience, despite its value for design-oriented IS research, should complement rather than substitute traditional research approaches and that results require thorough in- terpretation. We report on a first study that triangulates quantitative and neuro- scientific data in the area of enterprise resource planning systems and indicate directions for future research.

@article{vombrocke2011neuroscience,
author = {vom Brocke, Jan and Riedl, Rene and Leger, Pierre-Majorique},
doi = {10.1007/978-3-642-20633-7_31},
isbn = {9783642206320},
issn = {03029743},
journal = {Lecture Notes in Computer Science},
pages = {427--439},
title = {{Neuroscience in Design-Oriented Research: Exploring New Potentials}},
volume = {6629 LNCS},
year = {2011}
}