Pictorial And Multimodal Metaphor (2016) by Charles Forceville

Over the past decades, metaphor has come to be seen as a trope that governs thought, not just language. A consequence of accepting this view is that its manifestations should be examined in semiotic modes other than language alone. Research of non-verbal metaphor has hitherto mainly focused on its role in gesturing and in visuals. This chapter provides an overview of issues that deserve attention in the investigation of pictorial (or: visual) metaphor, and of multimodal metaphor involving visuals. These issues include: monomodal versus multimodal metaphor; identifying non-verbal metaphor; creative versus structural metaphor; diegetic versus extradiegetic source domains; metaphor in static versus dynamic discourses; metaphor and genre; metaphor and other tropes.

@incollection{forceville2016pictorial,
address = {Berlin},
author = {Forceville, Charles},
editor = {Klug, Nina-Maria and St{\"{o}}ckl, Hartmut},
pages = {1--21},
publisher = {Mouton de Gruyter},
title = {{Pictorial And Multimodal Metaphor}},
volume = {Linguistic},
year = {2016}
}

Forceville, creative metaphor, diegetic source domain, dynamic metaphor, multimodal discourse, multimodal metaphor, non-diegetic source domain, pictorial metaphor, static metaphor, structural metaphor, visual metaphor